Fast&Up and EatFit Join Forces to Boost Customer Wellness Journey

India's active and sports nutrition brand Fast&Up, has recently formed a significant collaboration with EatFit, the country's largest healthy food platform operated by Curefoods, a prominent Indian cloud kitchen company.

The strategic partnership aims to capitalize on the shared customer base of both brands and extend their influence, providing added benefits to individuals seeking a more wholesome and balanced lifestyle.

Commencing this month, the partnership between Fast&Up and EatFit is set to span a duration of one year.

“I am delighted to be associated with Fast&Up and EatFit, two brands committed to promoting fitness and well-being. This partnership will undoubtedly offer customers a fantastic combination of products and services that align perfectly with their health goals." said Varun Dhawan.

This collaboration will empower both brands to make a lasting impression in the realm of fitness and wellness, while actively advocating for a healthier way of life.

The collaboration between EatFit and Fast&Up is strategically crafted to optimize customer interaction and ensure maximum satisfaction.

“Our partnership aims to improve customer experience and promote healthier lifestyles by providing top-notch products and exclusive discounts. Through this collaborative effort, we intend to leverage each other's strengths to extend our reach and make a lasting impact in the fitness and wellness industry.” said, Vijayaraghavan Venugopal, Co-founder & CEO, Fast&Up.

As a part of this partnership, Fast&Up will leverage EatFit's website to offer product sampling of its premium effervescent tablet, Fast&Up RELOAD, to EatFit's customer base.

To commemorate this launch, EatFit and Fast&Up will synergize their efforts on social media platforms to actively engage with their respective audiences.

"We are excited to collaborate with Fast&Up, as they share our dedication to promoting a healthier lifestyle. Through this, we aim to offer our customers the opportunity to experience Fast&Up's exceptional products, while Fast&Up customers can avail exclusive discounts on our website. Together, we strive to make a positive difference in the lives of our customers."said Gokul Kandhi, COO at Curefoods.

As part of this collaboration, all customers purchasing Fast&Up products will be rewarded with EatFit vouchers.

These vouchers can be utilized to access enticing offers and discounts on the EatFit website, adding an extra layer of value and excitement for customers.