French Bakery Delifrance Lands in India via Bahri Hospitality's Venture

Délifrance is renowned for a century of French bakery expertise is set to enter India through Bahri Hospitality and Cuisines Pvt Ltd, a division of the Bahri Group.

The inaugural outlet is slated for South Delhi's Defence Colony. Bahri Hospitality holds the exclusive master franchise for Délifrance nationwide, with plans for potential sub-franchising.

Délifrance outlets are planned to operate across three distinct formats: Bistro, Bakery & Coffee Shop, and Express Delivery outlets.

The Bistro will offer an exclusive menu featuring viennoiseries, patisseries, hot dishes, and beverages, while the other formats will focus primarily on bakeries and patisseries.

“We are very excited to launch Délifrance in India. There is a huge potential in the bakery segment and this alliance with Délifrance will allow us to contribute in bringing the authentic taste of French bakery delicacies to the Indian subcontinent across many different channels.” said  Hemant Bahri, Founder and Managing Director of the Bahri Group.

Bahri Hospitality aims to expand the brand's presence by catering to Indian consumers through various channels, offering specially curated hampers and a blend of French bakery classics infused with local flavors. Importing French classic bakery goods from Délifrance, the group has established a central production unit in Delhi to create additional local bakes using French bakery techniques and high-quality ingredients.

At the occasion of Délifrance team visit in Delhi to finalize preparation of the coming store opening,

“Entering the Indian subcontinent is a fantastic challenge for our brand, in its ability to connect and adapt to the local taste and flavors, based on our 100 years legacy in milling and French bakery.” said Fabrice Herlax, International Marketing and Concept Strategy Director for Franchise and Branded Solutions, Délifrance.

Délifrance plans to launch five additional outlets in Delhi/NCR by the conclusion of the 2023-24 financial year.

Over the following five years, the brand aims to expand by opening 25 to 30 Délifrance outlets in diverse formats throughout India.