FSSAI Directs E-commerce: Cease Use of 'Health Drink' Label for Malt-Based Beverages
FSSAI Directs E-commerce: Cease Use of 'Health Drink' Label for Malt-Based Beverages

FSSAI instructs ecommerce firms to refrain from labeling dairy, cereal, or malt-based beverages as 'health' or 'energy' drinks, citing lack of legal definition for 'health drink' and specific categorization of 'energy drink' under food laws.

FSSAI has cautioned all e-commerce Food Business Operators (FBOs) that the incorrect labeling could potentially mislead consumers.

Consequently, the authority has urged prompt rectification of this misclassification by either removing or unlinking such beverages from the 'Health Drinks / Energy Drinks' category, as stated in their official statement.

FSSAI has clarified that the term 'Health Drink' lacks a defined or standardized definition within the FSS Act 2006 or its accompanying rules and regulations that oversee the food industry.

The term 'Energy' Drinks is authorized solely for use on products like flavored drinks, whether carbonated or non-carbonated, based on water.
 

 

 

 

 
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