Restaurateur and Graviss Good Foods has launched ‘Plantaway’ - an all-new plant-based food brand with a mission to be customers’ one-stop shop for everything plant-based.
The products on offer span various categories, from plant-based meats, plant-based dairy alternatives to mayos and dressings.
The brand offers everyone a convenient way to adopt a plant-based lifestyle without compromising on taste, health or flavour.
At its very core, Plantaway is built on taste and the simple ethos to be kinder to the planet, animals, and of course, to all of us.
“As ecosystem builders for the plant-based industry in India, we’ve been eagerly waiting for a startup like Plantaway - with their end-to-end smart protein offerings that meet the trifecta of versatility, nutrition, and taste - to enter the arena. The Indian consumer is curious about plant-based foods, so much so that cross-country consumer research has found that 63% of Indians are ‘very or extremely likely to purchase plant-based meat’, more so than consumers in the US. At GFI India, we’ve seen the Indian market and appetite for plant-based products rapidly transform over the last few years and Plantaway’s range of alternatives offers HoReCa and home chefs a unique platform for culinary creativity - to retrofit existing dishes, to create new menu items altogether, and ultimately, work with a versatile set of new ingredients that are sustainable, nutritious, and most importantly, delicious,” shared Nicole Rocque, Senior Innovation Specialist, GFI India.
Co-Founder Romil Ratra, has an immense passion for a plant-based lifestyle and brings over 27 years of experience with luxury hospitality brands to the table. His past professional & personal experiences have given him invaluable insights into consumer taste preferences, as well as the issues that make adoption slower in the plant-based food space today. Keeping both these in mind, he has spearheaded the R&D, Vision & Strategy for Plantaway personally over the last 18 months. Throughout his career, Romil has consistently been committed to shaping ideas that revolutionise the market, and Plantaway is no different.
“Plantaway, with its variety of future-forward offerings, aims to inspire you to make those minor but meaningful lifestyle tweaks, without vastly changing the life that you love. Our vision was to make the simple act of eating better an inclusive and wholesome experience for all. We created products that everyone whether vegan, vegetarian or flexitarian can enjoy with no compromise on taste,” added Ratra.
In their desire to do better for the environment, they have also introduced the ‘Plantaway Promise’ – where 1% of revenues are allocated towards planting trees and counteracting the effects of mass deforestation.
Plantaway will launch in Mumbai and then expand to other cities such as Delhi NCR, Bangalore, Hyderabad, and Chennai over the coming weeks.
Their products will be launched in Mumbai through the D2C model on their website www.plantawayfoods.com as well as be available online at leading e-commerce platforms like Big Basket, Amazon, Veg Dukaan, Vvegano and key offline stores such as Bombay Gourmet, Rakhangi Store and more.
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