IIM Udaipur Incubation Center funds Alumni's startup CURRYiT

Indian Institute of Management Udaipur has invested in an alumni-startup under its Incubation Center.

CURRYiT is the one of the start-ups to be backed by IIMUIC and also the one with both founders from IIMU (Richa Sharma (PGP12-14) and Nischal Kandula (PGP13-15).

CURRYiT is India’s first fresh ready to cook curry pastes brand made with Ghee. Leading D2C investor RPSG Capital Ventures and few other angel investors have also invested in CURRYiT.

“It is indeed a moment of celebration and welcoming move by IIM Udaipur’s Incubation Center of funding a startup whose foundation was laid in the very grounds of IIM Udaipur by the co-founders,” shared Kannan Soundararajan, CEO, Incubation Centre, IIM Udaipur.

As a part of the funding initiative, the institute and its incubation center will extend its wide network (through alumni & industry relations) for business and continuous mentorship including from the esteemed professors, to the founding team.

“We believe that cooking is an emotion and something that is deeply rooted in our culture. But many times we don’t have the time, ingredients or knowledge to make that perfect dish at home. At CURRYiT, we are on a mission to make cooking delicious, quick, hassle free for everyone,” added the co-founders who have handcrafted every paste using signature ingredients and traditional recipes, so that one can make delectable dishes in just 3 east steps without any stress.

The company will be utilizing the funds towards expanding its product portfolio, enhancing operations and growing its presence across more cities in India.

“Alumni are a crucial pillar, and their accomplishment is vital for the institute's journey. I want to express my heartiest congratulations to the entire team of CURRYiT and wish them all the very best in achieving new milestones in their entrepreneurial journey. I am also grateful to IIMU's Incubation Center for their financial support to make your dream a reality,” commented Prof. Janat Shah, Director, IIM Udaipur.

CURRYiT offers a wide variety of curry pastes for signature Indian dishes ranging from Kashmir to Tamil Nadu.