ISPL Launches India's First Premium RTD Shots 'Swigger'

Incredible Spirits Private Limited (ISPL), an Indian alcoholic beverage startup has introduced India's inaugural line of high-quality Ready-to-Drink (RTD) shots, labeled Swigger.

This crafted product is infused with natural and organic flavors, debuts with two Gin and two Vodka variations.

The Gin-based RTD shots feature distillation incorporating Elderflower & Berries and Pink Grapefruit & Lime, while the Vodka-based options include Mandarin and Lime, Lychee, and Cinnamon.

These flavorful SWIGGER shots are presented in 60ml double shot glasses, equipped with a pull rip cap closure, guaranteeing a secure and hassle-free experience for consumers while maintaining purity and convenience.

“We are excited to launch the country’s first spirits-based Ready-to-Drink premium shots brand.  The RTD shots category is a completely new segment in India and, therefore, presents an enormous opportunity.” said Arun Raina, Co-founder, Incredible Spirits Private Limited.

Tilaknagar Industries, a prominent producer of Indian-Made Foreign Liquor (IMFL) and the largest maker of premium brandy in India, invested Rs 1 crore to acquire a 19.50% equity stake in Incredible Spirits Private Limited.

“Younger consumers have become more experimental which is giving a push to premium, on-the-go alco-bev products. Swigger is a first-of-its-kind offering in India’s RTD space and through this innovation, we aim to offer a safe and an enriching experience.” said Pranav Teredesai, Co-founder, Incredible Spirits Private Limited.

Following this launch, there are plans to introduce further premium shot variations featuring Cognac, Bourbon Whiskey, Dark Rum, and Tequila.

As per the IWSR May 2022 report, India's RTD market comprised 3 million cases in 2021. Projections indicate a yearly growth of over 9% for the next five years, anticipating a rise to 4.5 million cases by 2026.