Jade Forest partners with artist Param Sahib for a limited-edition bottle label celebrating diversity of India

Artist, Designer and illustrator, Param Sahib is known for his quirky, offbeat design sensibilities. Jade Forest partners with him to create a one-of-a-kind limited edition label that captures the essence of India.

The label is dedicated to the soul of India, its various colours, components and hues that define our diversity. 

“Art has the power to bring communities together. Be it a social message for a cause, or simply narrating a story, it gives a freshness and purity to the delivery of a message. We see this collaboration with Param as a way to tell a shared story and to inspire belongingness,” shared Punweet Singh, Co-Founder at Jade Forest.

The thought behind this collaboration is a simple one; differences should encourage diversity, not divide.

“The idea behind this label was to capture the colours, elements and hues that represent the diversity of India. When one looks at this bottle, I want them to think - 'India'. This campaign with Jade Forest is unique because while a lot of focus is given to Pride month and working with people from the community around this time, this campaign talks about inclusivity for people from all walks of life,” added Param Sahib.

Through this campaign, Jade Forest aims to truly make a difference in the community, and not only be a messenger of social change. A part of the proceeds from the sale of the Limited Edition Ginger Ale will be donated to Naz Foundation, a non-profit that works in the field of empowering the LGBTQIA+ community & adolescent children with HIV from economically marginalized communities.

These limited edition bottles, priced at INR 99, will be sold exclusively on the Jade Forest website.