Lavazza to soon conquer the UK market with its 1st ready-to-drink iced coffee product

Lavazza has launched its first premium ready-to-drink iced coffee product in the UK market. Called Lavazzo Iced Cappuccino, the product has been launched by the brand under a new partnership with PepsiCo. The beverage will be jointly marketed, sold and distributed by the partners.

Lavazza Iced Cappuccino is available nationwide in the UK from summer 2019. It aims to leverage Lavazza’s reputation as a coffee specialist for capitalising on the growing demand for premium iced coffee options.

Available in a 100% recyclable and premium can, the drink features a blend of Lavazza coffee and milk.

The UK launch is only the first step of a partnership between Lavazza and PepsiCo in Europe, targeted at accelerating innovation in this rapidly growing segment.

Following the launch, both companies will work together to broaden the new product lines in the future, as well as expand into new markets in 2020.

Sergio Cravero, Chief Marketing Officer, Lavazza Group, said, “We are proud to cooperate with PepsiCo as we enter the fast-growing iced coffee segment for the first time. Lavazza’s commitment to quality, combined with PepsiCo’s expertise, allows us to explore and offer in certain strategic markets more and more ways to enjoy coffee, in line with the international vocation of the Group to grow on a global scale.”

Mark Kirkham, Vice-President and Head of Marketing, PepsiCo West Europe Beverages, stated, “PepsiCo is very excited to be introducing Lavazza Iced Cappuccino to the UK market. This is the start of a collaborative partnership with Lavazza where we plan to innovate and bring to market new offerings based on consumer insights and preferences in the growing premium coffee space.”

“We look forward to building on this initial offering and setting the stage for European expansion in 2020,” Kirkham added.