McDonald's North & East launches a new campaign for its 'makhani' range of burgers

McDonald’s India (N&E) is going ‘Burrraaahh’ in their latest campaign, for the newly introduced Butter Chicken and Butter Paneer grilled burgers.

The light-hearted and quirky ad film showcases the customers’ excitement, expressed through a hearty ‘Burrraaahh’, upon experiencing these burgers for the very first time.

“Burrraaahh is the way our North Indian guests express the feeling when they experience excitement, joy and delight together. Our new ad film perfectly captures these emotions our guests experience while consuming our Butter Chicken and Butter Paneer grilled burgers,” said Rajeev Ranjan, Chief Operating Officer, McDonald’s India – North and East.

The taste palette of these grilled burgers are inspired by the delectable world-famous north-Indian makhani cuisines.

Inspired by local Indian flavours, McDonald’s India North & East recently launched Butter chicken grilled and butter paneer grilled burgers.

The burgers are available across McDonald’s restaurants in North and East India* through dine-in, takeaway, drive-thru, McDonald’s app and through McDelivery (including Swiggy, Zomato and Magic Pin).