Mother's Recipe targets to double growth from its foodservice division

Mother’s Recipe, one of India’s leading Indian food brands, is planning to double the growth by expanding its foodservice division (HORECA) in the current fiscal. In the foodservice division, the firm has products under its flagship brand, Mother’s Recipe Foodservice.

At present, Mother’s Recipe has operations across prominent markets such as Mumbai, Pune, Ahmedabad, Delhi NCR, Kolkata, Guwahati, Bubhaneshwar, Hyderabad, Chennai and Bangalore, with their own distribution network and sales team. It is catering to various segments of foodservice, including star hotels, restaurants and caterers, fine dining to QSRs as well as railways and airlines.

Sanjana Desai, Chief Strategy Officer of Mother’s Recipe, said, “The Indian foodservice sector has witnessed a rapid growth in the past decade. According to recent reports, the Indian foodservice market is currently pegged at Rs 5 lakh crore and is estimated to grow at a rate of 12 percent during the forecast period 2018-2023. As a brand, we have been focusing on building the appropriate infrastructure to ensure timely delivery and consistency in taste and a superior quality of products which are essential for this segment.”

“In the last five years, we have been aggressively focusing on investing in product development and distribution infrastructure. Currently, we reach out to close to 4,000 key accounts and plan to increase the numbers to more than 8,000 accounts in markets which are operational. Currently, the foodservice division contributes only around 5-6 percent of our overall India business, however, we have witnessed a rapid 50 percent growth in FY 18-19. Going forward, we plan to double our business in FY 19-20 and in the next five years we are targeting to contribute to over 20 percent of our overall Indian business,” she added.