Mumbai-based Meemee's Launches Tubsters and Toasties Ice creams
Mumbai-based Meemee's Launches Tubsters and Toasties Ice creams

Mumbai has welcomed a new, wholesome, honest, old school, decadent ice cream from Meemee’s.


Founded by Meha Agrawal, Meemee’s is distinguished by its full-bodied flavours and adventurous formats such as Toasties and Tubsters.


“Meemee's is my heartfelt tribute to the timeless allure of pure, indulgent ice cream. With a playful twist on classic flavors and innovative formats like Toasties and Tubsters, we aim to bring joy and surprise to every scoop, one bite at a time,” shared Agrawal.


A Toastie is essentially a bite-sized waffle ice cream sandwich or taco in appearance. Each mini treat is packed with Meemee’s signature flavours and topped with chocolate and other crunchy bits. 


With Tubsters Meemee’s tugs at the imagination again by layering signature scoops with delicious textured treats and other delectable surprises into a single-serve container. These flavours recall popular and familiar desserts, but in a completely new and unexpected frozen 300ml tub format. 


The most celebratory invention of them all is Meemee’s iconic Ice Cream Cakes, which delight ice cream enthusiasts and antagonists alike. This unique creation is the perfect stand-in for regular cake with its alternating layers of rich Meemee’s ice creams, ganache and cake in flavours such as Belgian chocolate and classic vanilla.  


Meemee’s journey began with 100ml and 500ml ice cream tubs that lay the foundation of her expanding ice cream repertoire.


The brand has Brown Butter Almond, Toasted Coconut Macaron, Simply Mango and Mixed Berry Mascarpone flavours to name a few.


Meemees has plans to expand and provide tasty ice cream experiences to more customers in India. Their goal is to become a popular presence in the ice cream industry in cities such as Mumbai and Pune this year and next.


In the next five years, they aim to establish themselves in 5-6 major cities, including Delhi, Bangalore, Hyderabad, Calcutta, and Goa.

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