Proost Beer Raises INR 25 Crore in Pre-Series A Funding
Proost Beer Raises INR 25 Crore in Pre-Series A Funding

Proost Beer, a rising star in India’s beer industry, has closed its Pre-Series A funding round securing a significant INR 25 crore in through a mix of Equity and Debt. 

This substantial investment, backed by a blend of existing and new investors including Chimes Group, Dev Punj, The Chennai Angels, Finvolve, India Accelerator, Hyderabad Angels, Mumbai Angels, Angel List India, and Agility Venture, positions the company for robust growth.

The fresh infusion of funds will play a pivotal role in Proost Beer's strategic expansion plans. Operating under the umbrella of Grano69 Beverages Pvt. Ltd in Delhi, the startup enjoys a strong presence in Delhi, Punjab, Uttar Pradesh, and Kerala retail outlets selling an impressive 9 units of beer every minute.

“The successful conclusion of this funding round empowers us to enhance our production capabilities and venture into new markets. We are highly optimistic about the industry's growth potential, driven by the increasing consumer appetite for innovative, high-quality products. With this funding, we anticipate achieving a remarkable 300% growth,” shared Vijay P. Sharma, Co-Founder & Managing Director of Proost Beer.

Established in 2017, Proost Beer is on a mission to capture a substantial 5%+ share of the rapidly expanding Indian Beer Market by the end of this decade. In an ever-evolving beer landscape, Proost has emerged as a distinguished player committed to revolutionizing the consumer experience with its range of mass premium and affordable beers.

“We are thrilled to see the strong vote of confidence from both our existing and new investors. This endorsement underscores the strength of our business and sets the stage for the next phase of growth for Proost Beer,” added Tarun Bhargava, Co-Founder & CEO of Proost Beer.

Known for its unwavering commitment to quality and a deep passion for the art of brewing, Proost Beer offers a curated selection of beers, with its flagship product, Proost Strong beer, leading the way. Brewed with precision and care, Proost Beer proudly sources most of its raw materials locally and is proudly 100% made in India.

With this substantial pre-Series A funding, Proost Beer is primed to disrupt the Indian beer market and achieve a dominant position by the end of the decade. Cheers to Proost's journey towards industry dominance.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading