Rebel Foods Joins ONDC Network to Strengthen its D2C Presence in India

Rebel Foods, the world’s largest internet restaurant company, has joined the Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India. 

Customers can now order from 9 customer-first Rebel Foods brands through the Open Network. 

Through this pioneering move, Rebel Foods stands as the only world's largest internet restaurant company to have its brands integrated into the Network.

“Rebel Foods' presence on the ONDC Network represents another crucial touchpoint in our journey. We are leveraging cutting-edge technology for faster market access and increased flexibility. As the first cloud kitchen company of its magnitude to join the ONDC Network, it seamlessly aligns with our mission to establish an open, unbundled, and interoperable Open Network that fosters innovation, inclusion and accessibility,” shared T Koshy, MD & CEO, ONDC.

The cloud kitchen company will directly extend its own D2C platform EatSure to bring its multiple restaurant brands on the ONDC Network including Behrouz Biryani, Oven Story Pizza, Faasos, Sweet Truth, LunchBox, The Good Bowl, Firangi Bake, The Biryani Life and Wendy’s®. Through Open Network, Rebel Foods’ customer-loved brands aim to create multiple consumer touchpoints through disruptive innovations.

“Our collaboration with ONDC marks a pivotal moment, elevating our footprint and introducing EatSure’s trusted restaurants to a wide customer base. By being the only internet restaurant company at this scale to integrate on the ONDC seller app, we're innovating with new touchpoints to create extraordinary customer experiences. Rebel Foods going live on ONDC not only unlocks new business opportunities but reiterates our commitment to bringing our customer-loved brands across food missions in multiple geographies,” added Sagar Kochhar, Co-Founder, Rebel Foods.

India's tech stack is growing rapidly, and initiatives like the ONDC Protocol are playing a crucial role in driving innovation and growth for brands across the country. With ONDC, Rebel Foods brands will benefit from the network’s extensive accessibility.