Starshine Brands to Expand with 50 New Outlets across 12 Cities in 1 Year

Starshine Brands is a prominent player in the food and beverage industry renowned for its flagship restaurants including Ivoryy, Aviary, Chhupa Rustam, Drops Beach Bar, Hola Goa, and Casa Nova has revealed its expansion plan spearheaded by Manish Sharma, the company's CEO & MD.

The expansion strategy involves launching 30 additional outlets for Ivoryy across 12 cities, such as Indore, Bhopal, Goa, Delhi, Bhubaneswar, Lucknow, Hyderabad, Pune, Gurgaon, Chandigarh, Meerut, and Kolkata.

Presently, Starshine Brands operates in Goa, Delhi, and Bhopal, intending to establish a strong presence in tier 2 cities acknowledged for their promising growth prospects, significant consumer purchasing capacity, and relatively limited market offerings.

Furthermore, an additional 20 outlets will be spread across India for Chhupa Rustam, Casa Nova, and other brand offerings.

The company's expansion strategy focuses on adapting each outlet to cater to local markets and fulfill distinct demands.

Starshine Brands emphasizes its dedication to delivering a distinctive culinary journey, with food being the primary unique selling proposition (USP) of the brand.

"We believe that tier 2 cities present a tremendous opportunity for growth. These cities have a burgeoning market, and our goal is to provide them with a premium experience that combines excellent food with a vibrant atmosphere." said Manish Sharma, CEO  & MD, Starshine Brands.

The 30 outlets are set to launch within the upcoming year, aiming to achieve a target revenue of 100 Crores for Starshine Brands by 2025.

This expansion encompasses renowned brands such as Ivoryy, Aviary, Casa Nova, Chuppa Rustam, and Hola Goa (Night Club).

Noteworthy is the brand's enthusiastic announcement of its partnership with the renowned figure, Osama Jalani, who will be affiliated with Chhupa Rustam.

As a component of its expansion plan, Starshine Brands will introduce menu alterations aimed at achieving an ideal blend to accommodate the varied tastes and preferences of the local clientele.