Taco Bell partners with Milk Bar to launch Strawberry Bell Truffles
Taco Bell partners with Milk Bar to launch Strawberry Bell Truffles

Taco Bell’s iconic Crunchy Taco shell and New York-based dessert company Milk Bar’s famous truffles are fusing together to form the all-new Strawberry Bell Truffle.

Bringing both brands together with familiar-yet-unexpected treats, the summer-friendly dessert aims to bring the best of both brands’ innovations to life.

In a first-of-its-kind collaboration for the brands, the truffle will be testing at Taco Bell and Milk Bar outposts in two major markets.

“A collab with our brilliant friends at Taco Bell has been on my bucket list for some time,” said Christina Tosi, Chef and Founder of Milk Bar.

The sweet and salty treat will be available in-stores as a two truffle package for $2.99 beginning August 3 until August 16, or until supplies last, at one Taco Bell restaurant in Orange County, CA (14042 Red Hill Ave., Tustin, CA 92780) and at two of Milk Bar’s flagship locations in the Nomad neighborhood of New York, NY (1196 Broadway at 29th Street, New York, NY 10001) and on Melrose in Los Angeles, CA (7150 Melrose Avenue, Los Angeles, CA 90046).

“The Strawberry Bell Truffle is the first mashup of its kind to be served to consumers on a large, test scale from our brands. This one-of-a-kind truffle is the friendship-fueled fruition of a concept made possible by a mutual dedication to innovation,” said Rene Pisciotti, Executive Chef at Taco Bell Corp.

The strawberry and corn flavor combination has been a years-long concept in the works for the culinary teams, as past collaborations at closed door celebrations sparked the desire to share these same test kitchen creations for fans on a wider scale.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading