United Breweries Launches Heineken?Silver Draught in India

United Breweries is a prominent beer manufacturer in India associated with the HEINEKEN group headquartered in Amsterdam, has announced the launch of Heineken® Silver Draught Beer in India.

This introduction signifies a noteworthy moment as Heineken introduces its draught beer in the Indian market, aiming to offer consumers a high-quality, smooth beverage suited for social gatherings.

"We are thrilled to introduce Heineken® Silver Draught Beer to the discerning consumers in India, aligning with our commitment to cater to evolving preferences. This variant has already garnered immense appreciation in our global markets, and we are confident that it will resonate with the new generation of beer enthusiasts in India. As we embark on this exciting journey, our strategic growth plan includes expanding the availability of Heineken® Draught to other cities, ensuring more consumers can enjoy the exceptional taste and quality that define the Heineken® experience.", said Vivek Gupta, MD and CEO, United Breweries Limited.

Beer is brewed by experienced master brewers using solely natural components, including Heineken’s distinctive A-yeast and 100% malt, Heineken® Silver Draught Beer presents a fresh and smooth flavor.

"The introduction of Heineken® Silver Draught Beer in India marks a significant expansion of our product portfolio, offering consumers a unique and refreshing world class drinking experience deeply rooted in Heineken's brewing legacy and expertise. Quality is paramount, and our longer brewing process as compared to other lager beers, horizontal fermentation, combined with 150 years of craftsmanship, ensures a consistently balanced Heineken® beer with an unmatched taste and stability." said Jacqueline Van Faassen, Head of International Premium Portfolio at Heineken India.

Initially, Heineken® Silver Draught Beer will be exclusively offered in upscale bars and pubs in Mumbai, Thane, and Pune in Maharashtra. Expansion into Karnataka is planned for the fiscal year 2024.

Heineken® Silver Draught is currently offered in high-end pubs and bars, with plans for its introduction in additional markets within the coming months.