Varun Beverages (VBL), PepsiCo India's bottling partner, has launched its Rs 550 crore facility in Pathankot, Punjab. This facility will roll out products from the cola major's beverage portfolio.
Spread over 41 acres, the integrated facility will be producing PepsiCo's Tropicana range of fruit juices, dairy-based products, carbonated soft drinks, Aquafina water, Gatorade and Lipton ice tea. The facility will also create more than 5,000 direct and indirect jobs in the state.
Ahmed ElSheikh, President and Chief Executive Officer, PepsiCo India, said, "This new facility will act as a hub to address the growing demand for our well-loved beverage portfolio among consumers in the state and beyond."
Ravi Jaipuria, Chairman of Varun Beverages, stated, "The facility is strategically located close to target markets which will reduce time to market and enable optimisation of freight and logistics costs, aiding margin expansion."
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