World's leading brewer AB InBev enters non-alcohol beer segment in India

Anheuser-Busch InBev (AB InBev), the world’s leading brewer, has introduced its first non-alcohol beer, Budweiser 0.0, in India. With this, the company has forayed into the non-alcohol beer segment in the country.

The launch is in line with AB InBev’s Global Smart Drinking Goals to ensure that low and no-alcohol beer make up at least 20% of the company's global beer volume by 2025.

Ben Verhaert, President-South Asia at AB InBev, said, “Budweiser is one of the fastest-growing brands in the country and we are thrilled to add Budweiser 0.0 to our existing portfolio of brands here in India. While the market for non-alcohol beers is still nascent in India, as a leading brewer we see a great opportunity to grow this segment.”

“The launch is in line with our Global Smart Drinking Goals to ensure that low and no alcohol beer make up at least 20% of our global beer volume by 2025. Beer is a drink of moderation and our objective is to offer our consumers various choices to enjoy beer freely and responsibly,” he further stated.

Budweiser 0.0 will be priced at Rs 80 and Rs 90 for a 330ml Can and a 330 ml bottle, respectively.

Kartikeya Sharma, Vice President Marketing - South Asia, AB InBev, added, “We are deeply committed to making our patrons feel as included as possible by offering them avenues to enjoy the signature taste of the iconic Budweiser freely and responsibly. We are mindful of the growing demand for conscious choices and Budweiser 0.0, brewed with quality ingredients like all our beers globally, offers a great alternative. We are bullish on the future of this industry and look forward to witness what is in store for us.”