Yum Brands Appoints Sean Tresvant as Taco Bell Division CEO

Yum! Brands, Inc. has announced the promotion of Sean Tresvant to Taco Bell Division Chief Executive Officer, reporting to Yum! Brands Chief Executive Officer David Gibbs, effective January 1, 2024.

Tresvant, who currently serves as Global Chief Brand and Strategy Officer of Taco Bell, will succeed Mark King, who has announced his decision to retire at the end of 2023.

As CEO, Tresvant will assume global responsibility for driving Taco Bell’s growth strategies, franchise operations and overall performance.

“Sean is a visionary business leader and best-in-class brand builder who is driving transformative R.E.D. (relevant, easy, distinctive) sales-powering efforts, from omni-channel initiatives to digital customer touchpoints, to accelerate growth and further elevate and differentiate the Taco Bell fan and team member experience,” said Gibbs.

Tresvant joined Taco Bell in January 2022 as Global Chief Brand Officer. He was promoted to an expanded role as Global Chief Brand and Strategy Officer earlier this year, focused on developing perspective and ambition for long-term global growth.

As Global Chief Brand and Strategy Officer of Taco Bell, Tresvant has overseen the brand’s Strategy, Food Innovation, Architecture and Design and Global Communications functions as well as the Taco Bell International business. During his time with Taco Bell, Tresvant has set a powerful strategic framework that has created iconic moments within culture and driven massive awareness and buzz for the brand, including several high-profile celebrity partnerships and the return of the fan favorite Mexican Pizza. Prior to joining Taco Bell, Tresvant spent more than 15 years in leadership roles at Nike including Chief Marketing Officer of the Jordan Brand.

“The love our fans and team members have for Taco Bell is extraordinary and means we’re in a unique position to push the limits on culture and become a brand that inspires and enables the world to Live Más,” said Tresvant.