Zomato now extends its Gold program to delivery

Zomato, an online food delivery and listing platform, has extended its Gold program to delivery. With this, the company will take its popular program beyond eating out to now ordering in. Recently, Zomato’s Gold program was at the heart of the conflict between India’s largest restaurants and the food aggregator.

Zomato Gold program is available in 16 cities. Through this, users will be able to use their membership while ordering food delivery. Zomato Gold’s existing and new members will be able to use the benefits of Gold for home delivery orders now.

Earlier, Zomato Gold was valid only on eating out.

Going further, the company will expand the Gold program to 25 more cities including Agra, Amritsar, Aurangabad, Bhopal, Mangalore, Mysore, Nashik, Patiala, Patna, Raipur, Ranchi, Surat, Udaipur, Vadodara, Varanasi, among others. It will be available in more than 40 cities over the next few days.

Mohit Gupta, CEO (Delivery), Zomato, said, “Food delivery was in its early stages when we launched the Gold program in 2017. Over the last 18 months, with its order frequency, it has changed the contours of food consumption in India.”

Launched in 2017, Zomato Gold was started as a membership program that would give diners offers on eating out. It has added more than 1.1 million members and over 6000 restaurant partners over the years. The firm has appointed in another 13000 restaurants for Gold on delivery.

Gaurav Gupta, Co-Founder and COO, Zomato, stated, “Today, Gold drives 25-30% business for its restaurant partners and more and more Gold users (90%) are exploring new restaurants because of the program. It, therefore, makes eminent sense to extend this discovery behaviour to the delivery restaurant base.”