Bewakoof

Bewakoof was founded in 2012 by Siddharth Munoth and Prabhkiran Singh, two friends from Dehradun, India. The brand quickly gained popularity in India for its affordable prices, stylish designs, and relatable marketing campaigns. In 2023, Bewakoof was acquired by the Aditya Birla Group, a leading Indian conglomerate. Bewakoof has been praised for its commitment to social responsibility. The brand has partnered with several organizations to support causes such as education, poverty alleviation, and environmental conservation. In 2022, Bewakoof launched a campaign to raise awareness about the importance of mental health. Bewakoof is a leading online fashion retailer in India. The brand is known for its quirky and humorous designs, affordable prices, and commitment to social responsibility.