BlueStone

BlueStone, a distinguished BlueStone company in the jewellery market, excels in offering high-quality materials and innovative designs at competitive prices. Their products come with a BIS Hallmark certification for gold purity, and either IGI or SGL certificates for diamonds, ensuring authenticity. BlueStone stands out in the online jewellery segment, particularly for those searching for BlueStone jewellery online. They are committed to customer satisfaction, evident in their lifetime return and exchange policies, as well as their free and insured delivery services. Additionally, their unique home try-on option is a testament to their customer-centric approach. Despite competition from other jewellers and online jewellery brands in India, BlueStone is steadfast in its mission. Their expansion strategy includes not only enhancing their online presence for BlueStone India customers but also increasing the number of BlueStone stores. This expansion aims to make their high-quality jewellery more accessible to customers across the country.

Bluestone Vision and Mission:

Bluestone, founded in 2011, envisions revolutionizing the fine jewelry segment in India through digital innovation. The company aims to transform the traditional jewelry buying experience by integrating online and physical store operations to enhance customer convenience and satisfaction. This vision is supported by a robust omnichannel ecosystem, allowing customers to begin their shopping journey online and explore an extensive collection of designs​ ​.

Interesting Facts About Bluestone:

Bluestone has made significant strides in the jewelry industry with innovations such as the launch of their own manufacturing unit in Jaipur, enhancing their production capabilities to meet growing customer demand. The company has also seen substantial growth during the pandemic, tripling its online business, and continues to expand with new store openings planned across various locations​ ​.

Latest News about Bluestone:

Recently, Bluestone has been focusing on expanding its product range, particularly in underrepresented categories like bangles and necklaces. Their expansion strategy includes launching 100 more stores in the upcoming year and introducing designs in the Rs 40,000 to Rs 50,000 range, catering to the evolving preferences of their customers​ .

Bluestone’s strategic movements towards enhancing their manufacturing capabilities and expanding their physical presence indicate a dynamic approach to growth and adaptation in the fine jewelry sector.

Funding and Investors in Bluestone:

In September 2023, news reports stated Bluestone secured funding of Rs 550 crore (around $65 million). Investors included:

• Nikhil Kamath (Zerodha co-founder)
• Ranjan Pai (Manipal Group chairman)
• Info Edge Ventures
• Earlier in 2022, they secured $30 million from Sunil Kant Munjal (Hero Enterprise).