BlueStone, headquartered in Bengaluru, specializes in distinctive BlueStone Jewellery, offering a variety of gold and gemstone jewelry designs.

About BlueStone

Founded in 2011 and headquartered in Bengaluru, BlueStone Jewellery is an innovative online retailer that has transformed how people shop for fine jewelry in India. With over 8,000 unique designs, BlueStone Jewellery offers a wide range of high-quality pieces, including diamonds and gemstones, to suit various tastes and occasions. Their try-at-home service allows customers to try on selected pieces at their convenience, setting a new standard in customer experience. As a leader in the online jewelry market, BlueStone Jewellery has grown significantly, backed by investments from firms like Accel Partners and Ratan Tata.

Latest News about Bluestone:

  1. IPO Plans: BlueStone Jewellery is planning to raise around ₹2,000 crore through an initial public offering (IPO), aiming to dilute a 10-15% stake​.
  2. The company recently secured $30 million in funding, which will be used to enhance its manufacturing capabilities and expand its retail presence​.
  3. BlueStone celebrated the opening of its 150th store and aims to reach 300 stores by 2024​​.

Funding and Investors in Bluestone:

  1. Recent Funding: BlueStone recently secured $30 million in a funding round led by Sunil Kant Munjal of Hero Enterprise, valuing the company at $410 million. This funding will enhance their manufacturing capabilities and expand their retail presence.
  2. Total Investments: BlueStone has raised a total of ₹550 crore from a mix of longstanding and new investors, including Nikhil Kamath, Ranjan Pai, Amit Jain, Deepinder Goyal, and 360 One.
  3. Key Investors: Significant investors in BlueStone include Ratan Tata, Accel Partners, Kalaari Capital, Hero Enterprise, Iron Pillar, IvyCap Ventures, and Saama Capital. These firms have supported BlueStone through various stages of its growth.
  4. Valuation and Market Position: BlueStone is valued at approximately ₹4,000 crore ($500 million) and is preparing for an IPO to raise around ₹2,000 crore. The IPO will involve a fresh issue of shares and an offer for sale, aiming to dilute a 10-15% stake in the company.
  5. Retail Expansion: The company celebrated the opening of its 150th store and aims to reach 300 stores by 2024, reflecting its aggressive growth strategy and strong market presence.

Bluestone SloganChoose from the largest collection of fine jewelry online.

  • Year of Inception in India: 2011
  • Share Price Value: BlueStone is currently a privately-held company without a public share price. The company plans to raise around ₹2,000 crore through an IPO, aiming for a valuation of approximately ₹4,000 crore ($500 million).
  • Founder: Gaurav Singh Kushwaha
  • No. of BlueStone Store Outlet in India : As of now, BlueStone has over 150 store outlets across India, with plans to expand to 300 stores by 2024.
  • Year of Establishment: 2011
  • Is the BlueStone Listed? No
  • Website Address:
  • Does the BlueStone Provides Franchise? Yes
  • Country of Origin: India


BlueStone, started by Gaurav Singh Kushwaha in 2011, brings a wide variety of beautiful jewelry right to your fingertips. From dazzling diamonds and elegant gold to vibrant gemstones and sleek platinum, they have something for everyone. Their collection includes rings, earrings, pendants, necklaces, bracelets, and bangles, perfect for any occasion. Plus, if you have a specific design in mind, BlueStone offers customization options to create the jewelry piece of your dreams.

What sets BlueStone apart is their customer-focused services. Their try-at-home option lets you pick out pieces online and try them on in the comfort of your home before you buy. They also have a lifetime exchange policy and a 30-day money-back guarantee to ensure you're happy with your purchase. Enjoy free shipping, jewelry insurance, and certified quality from reputable agencies like IGI, SGL, and GIA. BlueStone makes buying fine jewelry easy, enjoyable, and worry-free.

Who is the Brand Ambassador of BlueStone?

Alia Bhatt is the chosen brand ambassador for BlueStone, reflecting the brand's modern and elegant essence through her style and appeal​.

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