FirstCry is a leading online retailer for baby and children's products, including apparel and toys.
About FirstCry
FirstCry, founded in 2010 by Supam Maheshwari and Amitava Saha, emerged as India's largest online platform for baby and kids products. Recognizing the need for quality children's products, FirstCry quickly expanded, offering over 200,000 items from 2,000+ brands. In 2016, FirstCry acquired Mahindra Retail’s BabyOye, enhancing its market reach significantly. Today, FirstCry boasts a robust online presence and over 400 offline stores across India. Catering to millions of parents, FirstCry continues to be a trusted destination for baby care essentials, clothing, toys, and accessories.
FirstCry: Subsidiaries
- FirstCry has grown by adding some fantastic subsidiaries to its family:
- BabyOye: FirstCry acquired BabyOye from Mahindra Retail in 2016, expanding its range of baby and maternity products.
- GoodnessMe: This brand focuses on organic baby products, providing safe and eco-friendly choices for parents who want the best for their little ones.
- BrainBees Solutions: The tech powerhouse behind FirstCry, BrainBees Solutions runs the extensive e-commerce platform and ensures everything works smoothly.
FirstCry: Latest News
- IPO Plans: FirstCry is set to raise around $218 million through its IPO, expected in July 2024. The funds will be used for new stores, warehouses, and international expansion.
- New Investments: Before the IPO, FirstCry secured ₹435 crore from notable investors like Ranjan Pai, Harsh Mariwala, and Hemendra Kothari, reducing SoftBank's stake below 26%.
- Financial Performance: For the nine months ending December 2023, FirstCry reported ₹4,814 crore in revenue and a net loss of ₹278 crore. About 77% of its sales come from online channels.
- Store Expansion: FirstCry now operates over 936 stores across 465 cities in India, planning further expansion with the IPO proceeds.
- Year of Inception in India: 2010
- Share Price Value: FirstCry is preparing for an IPO aimed at a $4 billion valuation, but specific share price details have not yet been disclosed
- Founder: FirstCry was founded in 2010 by Supam Maheshwari and Amitava Saha.
- No. of FirstCry Store Outlet in India : As of June 30, 2023, FirstCry operates 936 stores across 465 cities in 27 states and four union territories in India
- Year of Establishment: 2010
- Is the FirstCry Listed? No
- Website Address: https://www.firstcry.com/
- Does the FirstCry Provides Franchise? Yes
- Country of Origin: India
Products/Services
Products:
- Clothing: Extensive range of baby, kids, and maternity wear.
- Toys: Educational toys, games, and outdoor play items.
- Diapers & Baby Care: Diapers, wipes, lotions, and bath essentials.
- Nursery: Cribs, bedding, and nursery furniture.
- Feeding: Bottles, breast pumps, high chairs, and baby food.
- Gear: Strollers, car seats, baby carriers, and bouncers.
- Footwear: Shoes and accessories for newborns, toddlers, and kids.
- Books & School Supplies: Children's books, backpacks, and stationery.
- Party Supplies: Birthday decorations, return gifts, and themed party kits.
- Health & Safety: Baby monitors, thermometers, and childproofing products.
Services:
- E-commerce Platform: Easy online shopping with home delivery.
- Physical Stores: Over 936 stores across 465 cities in India.
- FirstCry Box: Subscription service delivering curated products for different age groups.
- Community Forum: Online platform for parents to exchange tips and advice.
- Loyalty Program: Discounts and rewards for frequent shoppers.
Who is the Brand Ambassador of FirstCry?
Amitabh Bachchan is the brand ambassador for FirstCry .He has been associated with the brand since 2015.
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