iD Fresh emphasizes fresh ingredients, traditional recipes, and convenient preparation.
iD Fresh emphasizes fresh ingredients, traditional recipes, and convenient preparation. They prioritize quality control and hygiene throughout their production process. iD Fresh faces competition from other RTC food brands and ready-made meals in the Indian market. They continue to expand their product range and distribution network to cater to a wider audience.
iD Fresh offers a wide range of fresh and ready-to-cook (RTC) homemade food products, including: Idli & Dosa Batter: Their flagship product, available in various types and flavours, including plain, rava, ragi, and whole wheat. Chapatis & Parathas: A variety of whole wheat and multigrain options, pre-cooked and ready to heat. Rice Rava Idli & Dosa Batter: Made with rice semolina for a slightly different texture. Vada Batter: Savoury lentil fritters, ready to be deep-fried. Curd & Paneer: Freshly prepared natural yoghurt and cottage cheese. Other Products: Filter coffee, coconut milk, chutneys, and more.
N/A (iD Fresh does not have a single official brand ambassador)
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