Digital media platform focusing on creating and curating India-specific
ScoopWhoop targets adolescents and young adults in India and boasts over 50 million monthly active users. They are known for their engaging and relatable content, often using humour and satire to address social issues. ScoopWhoop has collaborated with various brands for sponsored content and campaigns. They have faced criticism for clickbait-y headlines and sometimes offensive content. ScoopWhoop aims to be a platform for young Indian voices and create meaningful media experiences. ScoopWhoop operates in a competitive digital media landscape in India. They are constantly evolving their content strategy and format to stay relevant and engaging. ScoopWhoop plays a role in shaping online discourse and youth culture in India.
Digital media platform focusing on creating and curating India-specific stories: Website and mobile app with articles, videos, quizzes, listicles, and infographics on various topics like entertainment, news, lifestyle, sports, humour, and opinions. Focus on video production with web series, documentaries, and current affairs reporting. Platforms like ScoopWhoop Hindi, Vagabomb (women-centric), ScoopWhoop Unscripted (long-form content), and OkTested (product reviews).
N/A (ScoopWhoop doesn't have traditional brand ambassadors, but features various creators and influencers on their platform)
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