Supr Daily was acquired by Swiggy in 2018 and integrated into the company in 2021.
About Supr Daily
Supr Daily was acquired by Swiggy in 2018 and integrated into the company in 2021. The rebranding to InsanelyGood reflects Swiggy's broader ambition in the online grocery market. InsanelyGood faces competition from other major players like BigBasket, Dunzo Daily, Amazon Fresh, and Reliance-owned Milkbasket.
- Year of Inception in India: 2017
- Share Price Value: N/A (Supr Daily and InsanelyGood are part of Swiggy, a publicly listed company)
- Founder: Aakash Gupta and Kumar Sastry
- No. of Supr Daily Store Outlet in India : 0 (Online platform only)
- Year of Establishment: 2017
- Is the Supr Daily Listed? Yes
- Website Address: https://www.suprdaily.com/
- Does the Supr Daily Provides Franchise? No
- Country of Origin: India
Products/Services
Supr Daily was a daily grocery delivery service offering fresh fruits, vegetables, dairy products, packaged goods, and more with a focus on sourcing directly from farmers, competitive prices, and convenient delivery options. However, as of March 2023, Supr Daily was rebranded to InsanelyGood by Swiggy and transitioned from a subscription-based model to a next-day delivery service offering a wider range of groceries.
Who is the Brand Ambassador of Supr Daily?
N/A (InsanelyGood does not have a current brand ambassador)
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