What is House Brand in Retail? Explained

A house brand, also known as a private label or store brand, is a product line that is exclusively marketed and sold by a particular retailer under its own brand name. Unlike national or manufacturer brands, house brands are created and owned by the retailer. These products offer retailers the opportunity to differentiate themselves, control pricing and quality, and build customer loyalty. House brands often provide a cost-effective alternative for consumers while allowing retailers to maximize profit margins and strengthen their brand identity.