What is Junket in Retail? Explained

Junket typically refers to a promotional event or trip organized by a retailer or manufacturer. Retailers often arrange junkets to attract potential customers or clients, offering special incentives such as discounts, exclusive previews, or entertainment. These events aim to create a positive association with the brand, boost customer loyalty, and generate excitement around new products or offerings. Junkets can also serve as a networking opportunity for retailers to connect with suppliers, partners, or key stakeholders in the industry.