What is K-factor in Retail? Explained

K-Factor, within the retail landscape, is a versatile metric used to gauge different aspects of business performance. It might signify the growth rate of a business, customer engagement levels, or the effectiveness of marketing strategies. For example, in e-commerce, the K-Factor can reflect how quickly a company's customer base expands through viral marketing or word-of-mouth. This metric is vital for retailers, providing insights to measure success, refine strategies, and foster sustainable growth in a dynamic and competitive market.