What is Kicker Price in Retail? Explained

A kicker price in retail designates an extra or special cost associated with a primary product or service. This added charge serves as an incentive, promoting customer engagement and driving sales. Retailers utilize various forms of kicker prices, such as discounted add-ons, bundled services, or limited-time promotions. These strategic approaches enhance the perceived value of offerings, encouraging customers to make purchase decisions without explicitly mentioning the retail context.