What is Knock-on Effect in Retail? Explained

A knock-on effect in retail signifies the indirect and often unanticipated consequences or impacts resulting from a specific action or event. For instance, a shift in consumer behavior due to a new product launch may trigger knock-on effects on inventory management, supply chains, and marketing strategies. Recognizing and anticipating these ripple effects is crucial for retailers to adapt and optimize their operations in response to dynamic market conditions and evolving customer preferences.