What is Order Fulfillment in Retail? Explained

Order Fulfillment in the retail industry involves the entire process of receiving, processing and delivering customer orders. This encompasses stages such as picking and packing products, managing inventory, processing payments, and shipping items to customers. Efficient order fulfillment is crucial for customer satisfaction, ensuring timely and accurate delivery. Retailers may handle order fulfillment in-house or outsource it to third-party logistics providers. With the growth of e-commerce, effective order fulfillment has become a critical aspect of retail operations, influencing customer loyalty and overall business success.