User Interface (UI) in retail pertains to the visual and interactive components of a system or product that customers engage with. It encompasses design elements, layout, and the overall presentation of retail platforms, such as websites or mobile apps. A well-crafted UI aims to provide a user-friendly and visually appealing experience, ensuring easy navigation and intuitive interactions. In the retail context, an effective UI is crucial for enhancing the overall customer experience and influencing how users interact with the digital or physical interface of a retail brand.