What is Wholesaler in Retail? Explained

A wholesaler is a business entity that purchases goods in large quantities from manufacturers or distributors and sells them to retailers in smaller quantities. Wholesalers act as intermediaries in the supply chain, serving as a link between producers and retailers. They often provide benefits such as bulk discounts, storage, and efficient distribution, enabling retailers to access a diverse range of products without dealing directly with manufacturers. Wholesalers play a crucial role in facilitating the flow of goods through the supply chain, contributing to the overall efficiency of the retail ecosystem.