What is Word-of-Mouth Marketing (WOMM) in Retail? Explained

Word-of-Mouth Marketing (WOMM) in the retail industry is a promotional strategy that relies on customers sharing positive experiences and recommendations about a product or brand through informal conversations. This organic form of marketing harnesses the power of personal recommendations to influence potential customers. Retailers often encourage word-of-mouth marketing by delivering exceptional customer experiences, providing high-quality products, and fostering positive relationships with their clientele. In the age of social media, positive word-of-mouth can spread rapidly, amplifying its impact on a brand's reputation and influencing consumer decisions.