Web hosting in the retail industry involves the service of providing storage space and internet connectivity for a retailer's website on a server. This enables online visitors to access the retailer's website. Web hosting services include storing website files, ensuring security, and facilitating content delivery. Reliable web hosting is vital for a seamless online shopping experience, influencing website speed, uptime, and overall performance. Retailers select web hosting providers based on factors such as reliability, security features, and scalability to accommodate growing online traffic.