Fresh Puja Flower Startup Hoovu Fresh Raises Rs 10 Mn from Sharks Aman and Peyush
Fresh Puja Flower Startup Hoovu Fresh Raises Rs 10 Mn from Sharks Aman and Peyush

Hoovu Fresh, a traditional flower delivery business that deals in fresh flowers and incense sticks on subscription recently raised Rs 10 million from Aman Gupta and Peyush Bansal in the latest season of Shark Tank India. 

The platform intends to deliver fresh flowers by shortening the supply chain while leveraging technology. The Bengaluru-based startup backed by sister duo Yeshoda and Rhea Karuturi was incepted in 2019 and in 3 years has expanded to over 8 cities completing over 2 million orders while being associated with over 300 temples and 500 farmers. Furthermore, the brand is available via multiple delivery platforms such as BigBasket, Swiggy, and Zepto, among others. 

The brand further states on its website, “We saw how the industry changed dramatically-from unorganized, fragmented markets to the setting up of the International Flower Auction Bangalore, the first exports of cut roses from Bangalore and the awe-inspiring Kenyan farm, which was the world’s largest rose farm.”

Rhea and Yashoda entered Shark Tank India and explained their business and asked for Rs 80 lakh for 1 percent equity. While Aman Gupta and Peyush Bansal offered Rs 1 crore for 2 percent equity at a Rs 50 Crores Valuation; Namita Thapar and Vineeta Singh offered Rs 50 lakh for 1 percent equity plus Rs 30 lakh debt at 12 percent interest rate at a Rs 50 Crore valuation. Thus, Rhea and Yashoda took up Aman and Peyush’s offer.

In December 2022, the brand raised Rs 6.45 crore in a pre-series A funding round led by Sauce.VC and joined by multiple angels such as Sangeet Agrawal (founder of Mokobara), Akshay Dujodwala (CSO at Mangalam Organics), Nikhil Bhandarkar (founder of Panthera Peak Capital), Mylktree Family Office, Cafe Coffee Day’s family office, etc.
In the past year, Hoovu has expanded its offerings to temples as well.

Team Hoovu Fresh is responsible for the decoration at the ISKCON temple in Bangalore among many other temples. Hoovu’s range of products includes assorted roses, assorted puja flowers, and green mixes which can be bought by customers either as individual boxes or by signing up for their monthly subscriptions.

They also have special packages for festivals, puja staples and others curated with exclusive flowers.  Their assorted flowers plus greens package is very popular as it includes auspicious greens like gharke, bil patre, and tulsi which people use for their special pujas. Another customer favorite is their rose petal mola - made by hand-rolling rose petals into a garland.

Hoovu has operations in Bangalore, Hyderabad, and Mumbai. Flowers can be ordered via Big Basket, Zepto, Milk Basket, and other grocery apps. Hoovu Fresh also offers agarbatti’s made out of recycled temple flowers and other puja samagri that can be shopped on the brand’s website.

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