With numerous up-and-coming coffee brands taking over the market, it came as no surprise how VS Mani and Co, a Home-Grown Coffee brand from South India was able to woo the sharks in the ongoing season of Shark Tank India.
Amongst the Sharks, Anupam Mittal, Founder, and CEO of Shaadi.com who is already an angel investor of the brand decided to not be on set during the pitch. Last year in April, VS Mani raised $370,000 in an angel funding round, which included Mittal, True North co-Partner Haresh Chawla, BookMyShow founder, and CEO Ashish Hemrajani, DentsuMB Group CEO Sidharth Rao, JetSynthesys founder and CEO Rajan Navani, Telugu actor Rana Daggubati and Sattva Group’s family office.
Company founders GD Prasad, Rahul Bajaj, and Yashas Alur came to 'Shark Tank India' to raise Rs 60 lakh for 1.5 percent equity. However, when Namita Thapar, Executive Director, Emcure Pharmaceuticals offered them an offer of Rs 19 Lakh at 1 percent equity with Rs 41 Lakh debt at a 10 percent interest rate, they sealed the offer.
In his recent LinkedIn post, GD Prasad stated, “Our special thanks to Anupam Mittal, who saw a spark in VS Mani & Co. and got on board as an angel investor way before the Shark Tank India episode. Thank you, Namita Thapar, for placing your faith in us, and for loving filter coffee as much as we do, we hope to do you proud.”
He further added, “To all the other sharks (Peyush Bansal, Aman Gupta, and Amit Jain), thank you for your encouraging words, and the sharp insights that have given us food for thought. This list would be incomplete without a most heartfelt mention of all the investors who participated in our angel funding round and gave us the Launchpad to get to this point.”
Prasad added, that as a brand it has celebrated quite a few milestones since its inception in 2020, being on Shark Tank being a seminal moment. The brand thus intends to represent South India in all its varied glory.