Just like youngsters are becoming fashion enthusiasts with each passing year, kids these days are also seen rocking the floor with a high fashion sense. Gone are the days when Indian parents used to make their kids wear outfits of their choice, now it is the time for fashionable kids.
Changing lifestyles of people, especially in the metro cities, are increasing the demand for kidswear in the country. Let’s have a look at some of the factors that lead to the growing kidswear market in India:
Brands Creating Unique Customer Experience - Realising the fact that these days more exposure is being given to kids, many brands whether it's a startup or well-known brands, are trying their hands at promoting the kid's collection exclusively in the market. Brands are creating unique customer experiences by bringing out different lines of kidswear. They are stepping in to create and nurture a new segment in the Indian kidswear market.
Kids Become More Fashionable - Our modern culture and society have made children more fashionable and chic. As a matter of fact, kidswear shopping these days is no less than youngsters’ shopping. New fashion trends of children in the Indian market are just pulling their parents to go shopping.
Bollywood Kid's Fashion In Vogue - Bollywood kid's fashion is also one of the major reasons for the growing kidswear market in India. Celebrities’ kids always get as much attention and limelight as their celebrity parents get as people want to know more about them. Paparazzi are always chasing the little ones to get exclusive pictures of their outfits. Whether they go to birthday parties, vacations, or even their visits to relatives’ places, people are always intrigued in knowing what their favorite B-town kid is wearing. Saif Ali Khan and Kareen Kapoor Khan’s little bundle of joys Taimur and Jeh to Soha Ali Khan and Kunal Kemmu’s princess Inaaya, every detail about the star’s kids interest people especially what they are wearing on different occasions. The style and brands used by Bollywood kids have automatically become the latest fashion trend in the kidswear market.
Companies have very well understood the psyche of the Indian millennials and manage to create new trends by roping in celebrities’ kids to be associated with their brands.
Sustainability Ruling the Market - A greater awareness of sustainability is driving growth. Parents are choosing 100 percent cotton and linens over synthetic blends, and avoiding heavy textile chemicals and mass-produced items.