How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market
Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving…
How Beauty Brands Pent Up the Demand Amid Inflation
The key factor driving the Indian beauty and personal care market is the growing focus among individuals on personal hygiene and skin health. This is…
Women's Entrepreneurship Day: 5 Women-led D2C Brands That Are Riding High in Indian Business Ecosystem
Homegrown brands have started performing well. The effects of the last year’s economic downturn are gradually vanished, thus, demonstrating a…
How Beauty Brands Are Capitalizing On D2C And Marketplace Model To Maximize Their Reach To The Customers
Today’s consumer is relying on the internet for almost everything, from searching about their personal care needs to purchasing high-value products.…
Explore Upcoming Events And New Age Agendas
13 Mar to 14 Mar - HOTEL HILTON, BENGALURU
There is a new web/internet which is radically changing how we invest, interact, live and work. Besides upending the way people manage their finances, Web 3.0 is also stimulating brands and entrepreneurs to innovate for both the physical and virtual worlds.
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How Korean Beauty Brands are Creating a Wave in Indian Skincare Industry
For generations, Koreans have been associated with skincare. They are recognized across the world for their ageless charm, glass skin, and near-…
Why Beauty Brands are Betting Big on Sustainability
If you are dealing in personal care and beauty, natural is as good for business as it is for the planet. The sinking in of this realization on the…
The Rising Demand for Sustainable Beauty Brands
The ultimate goal of the brand is to turn into being organic and environmentally friendly, without leaving any negative footprints and, thus coming…
5 Ayurveda-Based Homegrown Beauty Brands Offering Holistic Well-Being
Ever since green consumerism has arisen, the market is flooded with Ayurvedic brands. In the last few years, we have seen the rise of homegrown…
Why are Beauty Brands Betting Big on the D2C Route?
India’s $100 bn D2C addressable market is making the pie bigger than ever with a mighty chunk for brands striving to stay ahead Fueled by over 700…
Is India a Growing Market for Beauty Startups?
India is a country where beauty is steeped in the very roots of our being. The inventors of Ayurveda, the lovers of DIY and to now the era of…
The Future of Beauty Retail in the Post-Covid World
The global beauty industry generates $500 billion in sales a year and e-commerce is now a part of our daily lives. In most major beauty-industry…
How COVID-19 has forced beauty brands to think online to cope up with these unprecedented times
Just like all the other industries, the global beauty industry consisting of skincare, cosmetics, haircare, fragrances, and personal care have been…