Ever since green consumerism has arisen, the market is flooded with Ayurvedic brands. In the last few years, we have seen the rise of homegrown skincare brands in a way that could easily challenge the popularity of international bestsellers. Moreover, the new-age generation is now also leaning towards consuming clean products which have maximum natural properties.
Beauty is now moving towards sustainability, and with ‘vocal for local’ as our motto of the year, it’s no surprise that Ayurvedic brands are now the center of attention. The ancient old science is getting a makeover with modern technologies and entering our vanity.
Even though most of the personal care brands claim themselves to be toxic-free, SLS free and paraben-free, but only a handful of them are really authentic and up to the expectations.
Enlisted below are the leading Ayurveda labels that are offering holistic well-being to the new-age millennials:
Being one of the leading Ayurveda brands, Upakarma Ayurveda understands daily struggles and imbalances of life and believes to restore those imbalances and maintain quality of life. The brand aims to develop herbal ayurvedic formulations in the most natural ways to achieve wellness both internally and externally. It also believes in bringing great quality products for immunity, hair, and skin at not so expensive rates.
Started in 2017, Upakarma Ayurveda offers the best quality Ayurvedic products at budget-friendly prices in premium packaging pan-India through 10,000+ stores across the country. It is a D2C brand, with a strong presence at all leading online shopping portals like Amazon, Flipkart, Nykaa, 1mg, etc. Starting with ayurvedic and wellness products, Upakarma Ayurveda has expanded its brand into skin and hair care and immunity range during the pandemic year.
Upakarma Ayurveda has seen over a 100 percent year-on-year rise in its revenues for the last 3 years. During the lockdown, the brand heavily relied on its D2C strategy; which helped in increasing the sales by about 55-60 percent percent on a monthly basis.
Ayouthveda is a leading Ayurvedic personal care brand combining Ayurvedic rituals and ultra-modern technologies. It aims to help millions of people to switch from harmful chemical-based personal care products to safe and wonderful Ayurvedic products. The brand creates authentic, high-quality personal care products and has a wide collection of face care, hair care, bath & body care, and intimate hygiene care products.
Established in 2020, Ayouthveda is headquartered in New Delhi. The brand boasts of an adept team of 100 professionals who are on a mission to help people make the much-needed change from harmful skincare products towards the promise of natural Ayurvedic goodness.
Ayouthveda has registered growth in the pandemic period by raking in annual revenue of Rs 12 crore in FY-2020-21 while growing at a quarterly rate of 30 percent. Despite the pandemic leaving a disastrous trail of events in its wake, Ayouthveda has clocked a 22 percent customer return rate during the new normal for the FY-2020-21.
Kama Ayurveda is one of the old players in the industry of Ayurvedic beauty brands. The brand was launched with a range of nine Ayurvedic treatments. To complement this, it came up with a highly effective Ayurveda-inspired range of products, suitable for different hair and skin types. The brand is free from artificial colors, fragrances, parabens, packages its products beautifully, and is available internationally.
Kama Ayurveda set up its first standalone store at Khan Market, Delhi in 2012, and with time, it has now expanded its reach across the country with over 59 standalone stores, and 45 shops in shop formats, alongside its own website (D2C) and partnering with e-commerce marketplace like Nykaa, Myntra, and Amazon among others.
Gwalior-based Ayurvedic brand Amrutam is the brainchild of Ashok and Chandrakanta Gupta. In 2017, Amrutam moved from supplying herbal medicines to medical stores, prescribed by doctors, to sell premium personal as well as healthcare OTC products online, through its website, directly to the consumers.
Amrutam’s goal has always been to bring together a community of individuals who are as passionate about Ayurveda and natural living as the brand. At present, the brand sells only from its own website and not present in offline stores as well as online marketplaces. The brand is providing well-researched, relevant, and informative content on social media which helps it a lot in engaging with the community members.
Currently, Amrutam has 100+ products listed on its website in different categories - hair, skin, and health and has 1,000+ recipes approved by the Ministry of AYUSH.
Hyderabad-based IncNut Digital launched the Ayurvedic brand Vedix in 2017. Vedix was introduced with an aim to usher in a global trend of customized beauty. It is a digital-first brand. Currently, the majority of its customers engage with the brand through its D2C platform.
Over the last few years, Vedix has created a dominant position in the Indian D2C haircare market with its range of customized Ayurvedic oils, serums, and shampoos. Capitalizing on its position, the brand launched a skincare range in December 2020 and is still scaling it up.
Vedix believes that personalization is the future of beauty as generic brands haven’t been able to address specific skin or hair concerns. It leverages the power of AI and Ayurveda to design hyper customized hair care, skincare, and wellness regime to deliver the maximum benefit for skin, hair, and wellness problems. The core of the brand is the Tridosha theory of Ayurveda.
Currently, the annual recurring revenue of Vedix is Rs 160 crore, which is expected to grow to Rs 500 crore by 2025. Since the launch of the brand, 3 million customers have taken the personalized questionnaire VPQ to understand their hair and skin problems in depth.