What is Augmented Reality (AR) in Retail? Explained

Augmented Reality (AR) is a technology that overlays computer-generated sensory information, such as images, sounds, or text, onto the real-world environment. In the retail context, AR is often used to enhance the shopping experience. Customers can use AR applications on their devices to visualize products in their own space before purchasing, try virtual fitting rooms, or receive additional information about products by pointing their device at them. AR technology adds a layer of interactivity and engagement to the retail experience, bridging the gap between the digital and physical realms.