Top Eye Cream Brands in India Trusted for Dark Circles and Puffiness
If there’s one place on your face that reveals everything—sleep debt, screen time, stress—it’s the under-eye area. You could be eating clean and…
BPC brands ride quick commerce wave to scale faster
Once considered a go-to channel for groceries, quick commerce has rapidly evolved to cater to a wide range of consumer needs. With the growing demand…
[Funding Alert] Tikitoro Seals a Deal With Namita Thapar, Bags Rs 25 Lakh on Shark Tank
A skincare and haircare brand, designed specifically for children and teens, has shown impressive growth in a niche market but has also faced…
Gen Z and Alpha Drive Ayurveda's Beauty:  Bridging Traditional Wellness with Today’s Consumer Demands
The Ayurvedic beauty and wellness market in India shows tremendous potential for growth, driven by younger generations’ quest for holistic health,…
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This World Beard Day Transform Your Beard Game with the Top Beard Oil Brands in India
This World Beard Day, take your beard care routine to new heights with the best beard oil brands in india. Growing a thick, healthy beard demands…
[D2C 100] How Minimalist Achieved Rs 178 Cr GMV with D2C Strategy
Minimalist, a rapidly growing direct-to-consumer (D2C) skincare brand, has carved a niche in the beauty and cosmetic industry with its ethos of…
The 2024 Mother's Day Gifting Trends Edit!
Mother's Day 2024:  With Mother's Day right around the corner, brands across various sectors are rolling out their exclusive collections,…
Retail Resilience: Unveiling the Top FMCG and Lifestyle Stories of 2023
As we step into a new era, the Fast-Moving Consumer Goods (FMCG) and Lifestyle sectors stand at the forefront of transformation, reflecting the…
How D2C Startups are Making their Way in the Personal Care & Wellness Areas
The beauty and personal care industry was already ballooning prior to the Covid-19 outbreak, and on a positive note, the multiple sectors under its…
Year Ender: How India is embracing New-Age Beauty and Personal Care Brands
With the eventful year of 2022 coming to an end, every Indian can be seen to rejoice and prep for the new year as the same is happening after a…
How Personal Care Industry is Going to be Disruptively Innovative in the Next 10 Years
The beauty and personal care industry driven by a demand for cosmetics and skin care products is undergoing radical change. The industry has been…
How Earth Essence is Innovating to Create Clean and Vegan Personal Care Products
Imagine a world where our beauty and personal care routine is directed and governed by synthetic products cleverly camouflaged as the need of the…
Why Honasa Consumer is Betting Big on House of Brands Strategy?
Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth, The Derma Co., Ayuga, and Aqualogica, and the fastest growing House of Brands for…
5 Trends Shaping the Personal Care and Grooming Industry
Gone are the days when cosmetics and grooming products were a hallmark of a lady's beauty, and it was 'unmanly' for men to even think about getting a…
What Steps Plum is Taking to Stay Relevant to Consumers
The journey of beauty brand Plum started in 2013, with the idea to offer good, transparent, efficacious, products that cater to an evolving…
Food, Personal Care, Mobile Phones, E-Commerce, Hair Care are Top Most-Consumed Categories Post-Pandemic: Study
Food, personal care, mobile phones, e-commerce, and hair care are the top five most-consumed categories for the post-pandemic consumer.…
Will mCaffeine be Using a Different Retail Strategy in International Markets
mCaffeine, India's first caffeinated personal care brand, is focused on the millennial lifestyle with mass premium offerings. It’s a new age brand…
How This 3-Year-Old Haircare Company Is Clocking Rs 5 cr Yearly Turover Selling Chemical-Free Products Worldwide
Finding the right personal care brand that suits you is always a major challenge given the plethora of options available. Given the demand for…
  • By - Navneel
  • / 6 MIN READ
Changing Consumer Trends and Shift Towards Sustainable Products
With changing times and increased awareness, climate change, sustainability, and conscious living have paved a way for mindful living where we co-…
Why Sustainability Should be at the Core of Every D2C Personal Care Brand
The pandemic has jolted the world. Consumers are becoming more conscious of their purchases and consumption. Staying healthy has become a lifestyle…
How Personal Care Brands have Grown During the Pandemic
Over a year has passed with Covid leaving us to lead the new prophylactic life. In fact, the new normal has turned out to be a better normal for the…
Why Digital First is the Best Bet for Personal Care Brands
The beauty and personal care market in India is expected to grow at a CAGR of over 9 percent in the near future, propelled by increasing demand for…
Beauty Redefined: The Keys to Post-COVID Growth
The personal care sector in Asia has rebounded relatively quickly following the height of the pandemic. In China, before COVID-19 hit, the personal…
What the future of personal care industry will look like?
The personal care industry is itself undergoing a makeover. The evergreen segment has witnessed many high-profile acquisitions last year. Thanks to…
What is in stored for the Indian FMCG market
When we talk about FMCG, the first thought that lingers in our mind are products that are consumed on a daily basis. The steady rise in income and…