{D2C 100} The Ayurveda Company: Discover the Natural Beauty
Incepted in May 2022, The Ayurveda Company (T.A.C) is one of the fastest-growing D2C brands in the natural beauty and wellness segment. The brand is …
{D2C 100} Upakarma Ayurveda: Ayurveda for Millennials
Upakarma Ayurveda was set up in 2017, with a vision to bring Ayurvedic disruption to the wellness preferences of millennials in India. The brand…
{D2C 100} Amrutam: Betting Big on Commerce
Amrutam is a preventive and therapeutic brand, offering both application-based and consumable products focusing on holistic healing and addressing…
{D2C 100} Kapiva: Making Ayurveda Modern and Accessible
On a mission to make Ayurveda a part of people’s daily life, Kapiva a homegrown D2C brand is making Ayurveda simple, modern, and accessible for…
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Why Nutraceutical Industry is Booming in India
Nutraceuticals refer to herbal powders of capsules derived from vitamins, minerals, and plants with specific medicinal properties to fight against…
How Kairali Ayurvedic is Adopting Technology to Bring Efficiency in the Processes
Kairali Ayurvedic, initially known as Malabar Chemicals, was incepted in 1909. The first factory of the brand was set up in 1948 and it was rebranded…
The Attraction That is D2C: Family-Run Health & Wellness Firms Going for D2C Transformation
India has always been about families and definitely family-run businesses. For centuries together, there have been thriving family businesses across…
5 Ayurveda-Based Homegrown Beauty Brands Offering Holistic Well-Being
Ever since green consumerism has arisen, the market is flooded with Ayurvedic brands. In the last few years, we have seen the rise of homegrown…
Five Promising D2C Ayurveda Brands in Health & Wellness Segment in India
India, just like the entire world, is fighting against the worst crisis with the outbreak of Covid-19 since the early beginning of 2020, and this has…
How Birla Ayurveda is Offering Holistic Well-Being During Fresh Covid Spell?
The resurgence of Covid-19 across the country has led to people everywhere become fixated on their immune systems while the pandemic has continued to…
What's behind the dramatic growth of Patanjali?
I have been reading about the colossal wave of success that Brand Patanjali is riding on. However, it wasn’t until recently that I began to study it…