For decades, Himalaya Wellness Company has been that trusted green-and-white staple in Indian households. But the rise of e-commerce, quick commerce…
Gen Z and Alpha Drive Ayurveda's Beauty: Bridging Traditional Wellness with Today’s Consumer Demands
The Ayurvedic beauty and wellness market in India shows tremendous potential for growth, driven by younger generations’ quest for holistic health,…
Building a brand rooted in Ayurveda, especially when it wasn't widely recognized or respected, posed significant challenges. Vivek Sahni, Founder…
Arya Vaidya Pharmacy Coimbatore Ltd (AVP), under the visionary leadership of its dynamic CEO, Vipin Vijay, has transformed from a localized Ayurvedic…
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Ayurveda is well-known throughout the world for its preventive healthcare properties and treatment of a variety of chronic lifestyle disorders. The…
Incepted in May 2022, The Ayurveda Company (T.A.C) is one of the fastest-growing D2C brands in the natural beauty and wellness segment…
Upakarma Ayurveda was set up in 2017, with a vision to bring Ayurvedic disruption to the wellness preferences of millennials in India. The brand…
Amrutam is a preventive and therapeutic brand, offering both application-based and consumable products focusing on holistic healing and addressing…
On a mission to make Ayurveda a part of people’s daily life, Kapiva a homegrown D2C brand is making Ayurveda simple, modern, and accessible for…
Nutraceuticals refer to herbal powders of capsules derived from vitamins, minerals, and plants with specific medicinal properties to fight against…
Kairali Ayurvedic, initially known as Malabar Chemicals, was incepted in 1909. The first factory of the brand was set up in 1948 and it was rebranded…
India has always been about families and definitely family-run businesses. For centuries together, there have been thriving family businesses across…
Ever since green consumerism has arisen, the market is flooded with Ayurvedic brands. In the last few years, we have seen the rise of homegrown…
India, just like the entire world, is fighting against the worst crisis with the outbreak of Covid-19 since the early beginning of 2020,…
The resurgence of Covid-19 across the country has led to people everywhere become fixated on their immune systems while the pandemic has continued to…
I have been reading about the colossal wave of success that Brand Patanjali is riding on. However, it wasn’t until recently that I began to study it…
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