Incepted in May 2022, The Ayurveda Company (T.A.C) is one of the fastest-growing D2C brands in the natural beauty and wellness segment. The brand is innovating Ayurveda, ensuring the products are sustainable with minimum carbon footprint and environmental damage.
In the last few months, T.A.C entered the retail market with 12 exclusive brand outlets (EBOs), general trade, and modern trade systems PAN India. The outlets are spread across malls of Tier-I and II cities with brand representatives available for consultations.
This way, T.A.C is now an omnichannel brand with equal spread across the physical channels as well as e-commerce platforms. Along with its website, T.A.C has onboarded over 30+ marketplaces and plans to expand to 50 in the span of a few months.
T.A.C. is on its way to becoming India's fastest startup, reaching a Rs 100 crore run rate in less than 24 months. “The journey for us will begin from there since in the next 5 years we foresee our expansion across multiple categories of Ayurveda, with revolutionary formulations and a high-quality product range at affordable prices,” Param Bhargava, Founder, and Shreedha Singh, Co-Founder & CEO, T.A.C said.
“In the bigger picture, we aim to be a part of Rs5 crore households with our solution-driven, safe and Ayurvedic range of products. In the next 5 years, we target 5x profitability making T.A.C. debut in the I.P.O. market,” they added.