Innovational Agility Unleashed: The Mattress Industry's Tech-Infused Future
In this dynamic retail vista where technological advancements continue to shape and reshape consumer experiences, the $212 million-strong Indian…
Sleep Industry and Its Evolution in India
The sleep industry has been transforming India. In the wake of the COVID-19 pandemic, people started realizing the importance of health and well-…
{D2C 100} SleepyCat: Offering Sound Sleep
India’s first mattress-in-a-box company SleepyCat is one of the internet's highest-rated mattress brands. SleepyCat’s product portfolio includes…
Is the Future of Mattresses Technology-Driven
As the clock ticks and the hours pass by, do you find yourself tossing and turning around on your bed the entire night or the hours you spent the…
Explore Upcoming Events And New Age Agendas
  • Influencer Awards 2024
    29 Nov 2024, JIO WORLD CONVENTION CENTRE, MUMBAI

    The Influencer Awards is a platform that aims to connect influencers with brands, PR agencies, micro-influencers, and content creators. It offers a space for collaboration and recognition, where influencers and brands can come together to create compelling campaigns and expand their reach.

  • LABELS AWARDS 2024
    29 Nov 2024, JIO WORLD CONVENTION CENTRE, MUMBAI

    In an era of rapid evolution and innovation, the concept of brand licensing has taken on renewed significance as a powerful strategy for growth and market expansion.

  • Franchise India 2024 Mumbai
    29-30 NOV 2024, Jio World Convention Centre, BKC, Mumbai

    The focus of the 2024 event is to get the best of Brands and Business Investors and for brands to get business done by meeting new partners, building advanced business relationships, and gaining new Business insights to help them make bold choices in the year ahead.

  • IReC 2024
    29-30 Nov 2024, Jio World Convention Centre, BKC, Mumbai

    Embark on a transformative journey at the highly anticipated IReC X Labels 2024 event, where the pillars of retail, eCommerce, and licensing converge to shape the future of India's dynamic industry landscape.

  • Restaurant Awards Hyderabad
    12 DECEMBER 2024, Hotel Trident, Hyderabad

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

  • Successpreneur Awards Hyderabad
    12 DECEMBER 2024, Hotel Trident, Hyderabad

    The Successpreneur Awards honor the exceptional achievements of Small and Medium-Sized Enterprises (SMEs) across the nation. This prestigious award ceremony celebrates the tireless efforts, innovation, and growth of businesses that drive India's economic progress.

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How Mattress Brands Have Changed Consumer Perception Towards the Segment?
2021 has been a successful year for the mattress brands due to the increased demand for their products through e-commerce channels. Not just metro…
  • By - Navneel
  • / 7 MIN READ
4 D2C Mattress Brands Offering Healthy Sleep to Consumers
Over the past year, consumers have become warier of stepping out of their homes to make purchases and have opted for shopping from the safety and…
How The Indian Mattress Industry Is Coping With COVID-19?
Necessity is the mother of invention, no doubt this is the hard time and the time which will lead to new possibilities, innovation, and development…
Top 6 Consumer Trends in Mattress business
Indian consumers usually have a habit of going to store and feel the mattress by touching or sitting on it. This is how they decide the comfort level…
Betting big on 'sleep' category: Urban Ladder
Bengaluru-based curated online furniture seller Urban Ladder, which forayed into the mattress segment in April last year, claims to witness an…