Winter in India is no longer just a season, it’s a full-fledged style movement reshaping how consumers choose their jackets and outerwear. Over the…
Let’s admit it — we’re all living in loungewear now. What used to be “clothes for lazy Sundays” has become a whole fashion vibe. Whether you’re…
After quietly shaping India’s accessory market for over 30 years, Bagzone Lifestyles Pvt. Ltd. is ready to make noise. Known for building household…
A decade ago, as the Indian fashion landscape surged toward mass-market dominance, a new wave of consumers emerged—ambitious, aspirational, and eager…
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Mayur Bharatbhai Gediya, an entrepreneur from Surat, Gujarat, is the visionary behind BL Fabric. He ventured into the women’s clothing industry in…
Alia Bhatt is not just a Bollywood superstar; she’s also a savvy entrepreneur. While she continues to win hearts with her acting, Alia has made a…
Bollywood has always been hugely popular in India and has a significant impact on the lives of young people. Celebrities hold a lot of sway in the…
Incepted in 2019, The Pant Project is a brand known for its custom-made bottom-wear. Owing to the market size for premium bottomwear the brand is…
DaMENSCH was launched with the vision of redefining the standards of quality, aspiration, and comfort for modern men. With innovation at its core,…
Consumers, not just in the metro cities, but in the interiors of India are adapting to the evolving fashion industry. They are becoming more…
72 percent of consumers have spent more on fashion in 2021 than the previous year, indicating a resurgence in consumer spending and demand in the…
Accessorising is an art; it can turn your entire look around and make it go from ‘blah’ to ‘beautiful’ in a matter of seconds. Whether you’re…
Food and Fashion Entrepreneur, Samyukta Nair describes her entrepreneurial skills as being unbound and constantly evolving, and outgrowing set moulds…
Indians have sentiments for the festive season. The festive season of 2020 uniquely gives a smile among people amid pandemic. COVID-19 may take…
Adjust, navigate, and create, these are the key pillars that have been moving the world of fashion ever since the COVID–19 pandemic impacted the…
By the time you are done reading this article, a few people would have completed several E-commerce transactions. A few clicks here and there, and…
Retailer media caught up with the co-founder of Fashalot, Rishi Batra, who revealed how pivoting your business idea requires mad conviction to get…
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