{D2C 100} DaMENSCH: Effortless Fashion
{D2C 100} DaMENSCH: Effortless Fashion

DaMENSCH was launched with the vision of redefining the standards of quality, aspiration, and comfort for modern men. With innovation at its core, the brand offers a range of innerwear that includes odor-canceling underwear, and thermos-regulating vests made from a curated composition of sustainable bamboo fibers to name a few.

Following an omnichannel model, the brand’s target audience includes 40 million men between the age of 15 to 34. Since its launch, DaMENSCH has witnessed a 3.3x year-on-year growth and has shipped over 100,000 products.

“Our product line reflects the brand’s ideology of innovation which started with an exceptional range of innerwear, and now creating the world’s first outerwear fashion collection with a 500-day warranty,” said Anurag Saboo, Co-founder and Director, DaMENSCH.

The brand has raised $16.4 million in series B funding from A91 Partners along with the participation of existing investors such as Saama Capital, Matrix Partners, and Whiteboard Capital.

DaMENSCH is set to launch The Innerwear Therapy Campaign featuring a new creative way of advertising and marketing, combining the latest technological offerings in ad promotions. A completely digital brand, it plans to expand offline in October 2022. Furthermore, it aims to continue 3x year or year growth offline and aims to target Rs 500 crore by 2027.

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