{D2C 100} The Pant Project: Personalizing the Perfect Fit
{D2C 100} The Pant Project: Personalizing the Perfect Fit

Incepted in 2019, The Pant Project is a brand known for its custom-made bottom-wear. Owing to the market size for premium bottomwear the brand is targeting Indian customers who are looking for high-quality pants, through its pure D2C business model.

The brand has served more than 30,000 customers across India since October 2020. “We have served customers in all parts of the country, primarily from Tier I and Tier II cities. Our customers range from 25-65-year-olds, with our core audience being working professionals in their 30s or 40s,” commented Dhruv Toshniwal, CEO and Founder, The Pant Project.

A 100 percent digital brand, The Pant Project has tried its fits with extensive product research before launch and since October 2020, has served over 50,000 pants to customers. The brand further aims to become a Rs 100 crore ARR brand within the next 2 years.

“We have built a solid team and brand foundations to reach our goal. We will continue to launch new styles and colors of pants and grow our product range, as well as expand our distribution channels to reach our goal,” added Toshniwal.

The Pant Project is currently available via its D2C platform and aims to expand its presence via digital marketplaces and offline stores.

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