Why Social Media Should be at the Forefront of any Marketing Strategy for Retailers
When the pandemic struck, many retailers quickly pivoted from brick-and-mortar to online sales. With this quick shift to digital came the increased…
What Importance Digital Marketing Holds in B2B Business 
The first thing you should know about digital marketing for a B2B business is that it has the potential to be one of the business's most effective…
Social Commerce Market is Globally Expected to Grow Over $2 tn by 2025
With shifting marketing strategies, social media presents new opportunities for brands to generate consumer interest. The emergence of social media…
The Turning Point of Online Lifestyle Fashion
The globe has seen several changes as a result of online buying. By generating demand, boosting consumption, and fostering employment, online…
Explore Upcoming Events And New Age Agendas
18 Mar to 19 Mar - Hitex Exhibition Center, Hyderabad
Indias premier and most trusted Business & Tradeshow is back in Hyderabad to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.
13 Mar to 14 Mar - HOTEL HILTON, BENGALURU
There is a new web/internet which is radically changing how we invest, interact, live and work. Besides upending the way people manage their finances, Web 3.0 is also stimulating brands and entrepreneurs to innovate for both the physical and virtual worlds.
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5 Things Retailers Can Do to Stay Competitive in the Ever-Changing World of Retail for Opportunity
E-commerce shopping sites offer a user experience that consumers find more convenient and engaging compared to shopping in any retail outlet. The…
How Retailers can Leverage Social Media
With the increasing competition, and high consumer expectations it is essential for retailers to develop informative content with social media…
Why Global Social Commerce Industry is Expected to Grow 3x as Compared to Traditional E-commerce
The $492 billion global social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025.  The…
5 Tips to Enhance Brand Appeal for Gen Z Consumers
The world has changed, and this change reflects most in how Gen Z reacts to brands. With 20+ years in marketing, the big insight is that older…
The Impact of Empathy in Social Media for Indian E-commerce Sector in 2021
Human behavior is highly dictated by emotions and experience. This trait is also perceived as the principal concept in consumer decision-making.  To…
Discovering Opportunities Through Social Selling
The art of using social media has evolved amazingly well during the unfortunate events of the almost last two years. Although more than 50 percent of…
Role of E-Commerce and Social Media on the Beauty Industry
The beauty industry is regarded as one of those e-commerce categories which is brimming with a loyal customer base. An average beauty and personal…
How Social Commerce is Opening More Avenues for Retailers
Social Commerce is one of the fast-growing trends in retail. It is the ability for the customers to complete the purchase of the product while…
How India's Retail Industry is Strategizing to Unlock ?New Commerce' Amid Pandemic
What was once the bleeding edge of retail has become a requirement for survival currently with the uncertainty and fear from the ongoing pandemic. E-…
Indians Among Internet Users Most Likely to Quit Social Media
Social media for many of us has become an essential part of our daily lives. Whilst social media has many positive attributes, it can be a very toxic…
Why Search Engines Drive 10X More Traffic to E-Commerce Sites than Social Media
As the marketing landscape grows more digital, search engines are increasingly becoming integral to the brands looking to extend their reach. With…
Why Social Listening is Beacon of Hope for Retail Industry Post-Covid
With COVID-19 changing the consumer sentiment and lifestyle, it has also hastened the adaptation of technology in this industry. Being digital and…
The Changing Design Landscape Now Offers Unique Career Opportunities?
Contactless and remote working models, digital platforms, and online access have made work locations agnostic, adaptable and resilient. The business…
Live Selling: The Next Big Thing in E-commerce
The e-commerce industry is one that’s built around disruption, with hundreds of new ideas coming in every few years; some of them enjoy ephemeral…
Why Retailers are Betting Big on Sustainable Fashion?
Sustainability is a strategical decision of operating in the ecological, social and economic environment without leaving any negative footprint.…
How has Social Media Influenced Branding Image in the Retail Sector?
Even before 2020, social media had the power to influence the purchase decisions of more than half of the millennials. Post the pandemic, it was…
Festive Season: Do's and Don'ts for Retailers?
Let’s admit - 2020 has not been an excellent year for the general population. The Coronavirus pandemic that led to lockdown in close to 200 countries…